A sophisticated collection of sleek and sexy footwear, IYLIA is inspired by the vibrant colors, rich textures and sharp silhouettes as found on our extensive world travels. Our approach is to create Seasonless collections so that our brand transitions as effortlessly as you do. The collection embraces the differences in cultures, trends and fashions found across the globe, expressing these unique elements through an assortment of lavish materials, interesting lines and one-of-a-kind details.
Designed for the on-the-go woman who wakes up in one city and goes to bed in another, and the woman who longs for footwear versatile enough to keep up with her fast-paced lifestyle. With this sentiment in mind, we’ve dedicated ourselves to creating the highest level of wearability with IYLIA.
We’ve created the consummate Desk to Dinner collection.
Each piece captures a complex vision of glamorous, indulgent footwear that doesn’t sacrifice practicality, enabling women to look and feel fabulous all day and all night. Shoes are our art and we strive to make every piece a masterpiece. Our focus is on crafting shoes that are designed to be sexy.
Our shoes elongate the legs because of our careful placement of elegant lines and positioning of straps. We also focus on the pitch and arch of each construction and culminate all of these elements with the use of sculpted heels and rich leathers and materials.
It takes courage to conceptualize a vision and bring a collection to fruition. We are endlessly grateful for all of the women who have the courage to chase their dreams – as it inspires us to chase ours…. We launched IYLIA in the Spring of 2015, and since then we’ve dedicated ourselves to evolving our brand – as we’re on an endless search for Perfection.
My name is Layla-Joy Williams and I am the Founder & CEO of the IYLIA Collection.
I’m a veteran of the footwear industry, and I launched my own women’s contemporary, luxury footwear collection, IYLIA, in 2014.
I’ve been a student of design for as long as I can remember, graduating with honors from the Pratt Institute with a degree in Industrial Design (including Product, Furniture, and Automotive design). Following my stint at Pratt, I went on to spend the next 17+ years building my niche in the footwear design category, working with industry heavy hitters such as Converse, Nina Shoes, Nine West, Michael Kors, Stuart Weitzman, HSN, and Juicy.
I chose to focus my talents on the footwear category because, at their best, I believe shoes can be both functional and luxurious
As a seasoned designer, I have become recognized for my ability to translate trends in a way that feels both feminine and edgy; executing silhouettes that make a statement while proving equal parts flattering and functional.
With the experience I have garnered, coupled with my entrepreneurial spirit, it is no surprise I chose to combine my knowledge of design with my love of functionality to create IYLIA.
IYLIA is inspired by the vibrant colors, rich textures and sharp silhouettes from my extensive world travel and encompasses a sophisticated collection of sleek flats and sexy heels.
The brand embraces the differences in cultures, trends, and fashions found across the globe, expressing unique elements through an assortment of lavish materials, interesting lines and one-of-a-kind details. The collection was made for the on-the-go woman who wakes up in one city and goes to bed in another, the woman who longs for footwear that can transition alongside her fast-paced lifestyle.
As an avid lover of fine footwear, I found that I often had to stretch and re-sole many of my high-end shoes for comfort and durability. With this sentiment in mind, I have dedicated myself to creating the highest level of wearability with IYLIA. Each of the collection’s pieces is developed to prevent pain without compromising on style or design.