I’ve always envisioned IYLIA as a global brand. While the business has evolved - from its beginnings as a fashion brand to a company now rooted in the beverage space - my vision has only grown clearer and stronger. In fact, despite all the changes, the heart of IYLIA has remained constant: to offer exceptional, thoughtfully crafted products that are both beautiful and impactful.
IYLIA is about excellence - ecologically produced, clean in every sense, and priced to remain accessible. Our packaging is gorgeous, our standards uncompromising, and at the core of it all is our deep commitment to giving back. Making a positive impact in the world is not a marketing line - it’s a driving force behind everything we do.
Developing this collection has taken me across the Iberian Peninsula, and it’s been one of the most profoundly meaningful experiences of my life. Spain is an incredibly Gorgeous country, and at every turn, I’ve discovered new inspiration in its landscapes, culture, and people. I feel so fortunate to have explored so many corners of this stunning region while building IYLIA.
Today, I’m proud and beyond excited to announce that IYLIA is officially global with the launch of IYLIA.eu.
This mission has taken me three and a half years to bring to life, and the journey has been nothing short of transformative. Being able to serve our customers in both the U.S. and across Europe is a dream realized. Growing and scaling IYLIA has been one of the most rewarding experiences of my life, and I’m more passionate than ever about the brand and the people we serve.
It hasn’t always been easy - there have been many challenges - but the incredible response from those who’ve experienced the collection is what fuels me to keep pushing forward. I truly love what I do, and I’m having the best time doing it.
It’s thrilling to expand in ways that allow us to meet our customers wherever they are in the world. We have exciting product launches ahead this year - and next year, we’re setting our sights on a new continent.
Thank you for being part of this extraordinary journey. Your support means everything. You’re helping bring a dream to life, and I’m endlessly grateful.
With Kind Regards…. love and gratitude,
Layla-Joy
Check out our Substack - https://open.substack.com/pub/iylia
