While pouring my heart into shaping IYLIA into something extraordinary, I had this lightbulb moment about three years ago while in Spain during the pandemic. It dawned on me to explore the non-alcoholic market to see what was out there. I was pretty underwhelmed by the options.
As someone who appreciates excellent gastronomy, I found that the non-alcoholic beverage offerings lacked the depth and complexity of their alcoholic counterparts.
I was determined to make our non-alcoholic series truly special. Bringing this product to life was challenging...
We went through multiple facilities and faced challenges, especially in Europe, where the concept of non-alcoholic beverages isn't well understood. But finally, this year, we nailed it, and it's been an absolute thrill.
We're launching IYLIA Premium Rosé Non-Alcoholic Sparkling officially (in the United States) on May 15, 2024! What makes this product so fantastic is that it delivers all the elements and textures of a sparkling wine, minus the alcohol. It's a delight—with body, texture from the bubbles, and a clean, smooth finish. It's something truly unique, and it's for everyone to enjoy.
IYLIA is about inclusivity. Whether it's a glass of wine, a non-alcoholic beverage, a lager, or an organic scented candle, we offer the best quality collection to capture everyone.
I'm still buzzing from three years of dedication to this product. I knew what I wanted and just had to see it through. I'm beyond excited for you to try it. Please keep me posted on your thoughts, and I can't wait to share what else we have in store.
Cheers to New beginnings and Exciting flavors!
Oxo,
Layla-Joy